Soft drink giant Coca-Cola is collaborating with advertising agency Ogilvy to engage with teens through branded media. Part of this year’s MIPTV Content 360 Challenge, Coca-Cola will award a 1,000 euro development contract to whoever can come up with the most innovative tv show, web series, mobile app, game, etc that gets kids engaged with the brand.
The MIPTV conference has been hosting this contest for the past five years and Coke certainly isn’t the first major corporation to get involved. But what it shows is how marketers are continuing to think outside the box to get their brand and their product in the hands of potential customers. Plus, it allows advertising agencies like Ogilvy to come up with new ideas without the expense of hiring new talent (not sure how I feel about that argument right now).
If you are interested in entering the contest, just go to http://www.mipworld.com/en/MIPTV/conferences-and-events/content-360/
Good luck!
Tags: Coca-Cola, Conent 360 Challenge, Lauren McCabe, MIPTV, Ogilvy
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