Get to the Gym, Couch Potato!

For me Sunday mornings are all about lounging around and watching some tv before starting my day.  Well, after seeing the latest interactive commercial from the Chicago Athletic Clubs I can assume that I’m not alone and this fitness organization knows it.

Using technology provided by cable provider Comcast, Chicago Athletic Clubs has a new flight of :30 commercials being shown on Sunday mornings (that’s when I’ve seen them) in which the audience can use their remote control to immediately request a coupon for free enrollment to any of their four facilities.  I, or course, clicked my remote to see if this would work and a week later I got my offer letter.

Now, I’m already a member of the club in Evanston so some database cleansing is in order, but this is a great example of how Chicago Athletic Clubs is using new media technology to reach a targeted consumer.  Maybe I could get a free personal training instead?