Watch the Video: Garnier Fructis on Project Runway
With more and more people watching their favorite television shows via the internet, advertisers have been wondering how they can get their message in front of these digital eyeballs. Pre-roll has been around for a number of years, but it has mostly been an extension of the :30 on-air commercial. However, I think Garnier has done a great job in taking pre-roll to a more engaging level.
Garnier has turned the pre-roll into less of a traditional commercial and more of a :75 second teaching video for the online version of Project Runway on MyLifetime.com. Now, :75 seconds is a long time for someone used to a typical :30 message break. But the pre-roll showcases how Garnier products can be used in achieving some of the hairstyles featured on the show. This is so fitting for the Project Runway viewer. Now, you can not only see the looks of the runway, but you can also do it yourself, too.
Tags: Garnier, Lauren McCabe, Lifetime, pre-roll, Project Runway
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