Talk about truly listening to your customers and catering to their needs! Last week Heinz unveiled its newly redesigned ketchup packet. In its first packaging change in 40 years, the Heinz ketchup packet reflects how consumers eat the red condiment on-the-go.
For anyone who has ruined a white t-shirt or has had a hard time flavoring your french fries when in the car, the packet is perfect. It’s a cup for dipping those beloved fries or chicken nuggets with a tear-off end to squeeze onto a hamburger. Plus, it holds three-times more ketchup than the old packet. That’s good news for anyone who has been charged for extra packets at McDonald’s!
The executives at Heinz have joked that they’ve been receiving complaints since they first introduced the little plastic packets back in the 1960s, but apparently someone was paying attention. Better late than never, huh? This is a great example of how listening to your customers and understanding their behavior can not only create more effective marketing campaigns, but also better a better product.