For anyone taking notice of the start of this year’s holiday commercials, you’ll see that spending is out and saving is in. Retailers like Wal-Mart, Target and Best Buy are focusing their messages on “value” and “smart shopping”. It seems that almost everyone is already touting their Black Friday discounts and their plans to honor the lowest prices found. This makes sense since according to a new Nielsen survey, 42 percent of U.S. consumers surveyed said they are planning to spend less money on holiday gifts than last year. Only four percent intend to spend more.
This theme is not new for business, especially those retailers and manufacturers who cater to budget-conscious consumers. However, what is interesting to note is that I have yet to see one of those ever-present Lexus “December to Remember” ads that we’ve seen for years. Apparently getting a car with a big red bow for Christmas or Hannukah this year is not the priority for Americans. Surprised?
Watch Best Buy’s singing Twelpforce carolers in one of this year’s holiday commercials.
