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NORTHWESTERN UNIVERSITY
Master of Science, Integrated Marketing Communications
(The Medill School)
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Brand Strategy & Advertising (Global Emphasis)
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Direct & Interactive Marketing Communications
Certificate, Media Management
(Kellogg School of Management and The Media Management Center)
One of nine Medill IMC students accepted and enrolled in this certificate program; the only Kellogg program open to IMC students
STUDENT ORGANIZATIONS
The Cable Center's Cable Mavericks Lecture Series
Co-Chair, Medill IMC Representative
Selected to organize logistics for national lecture series featuring Steve Schiffman, EVP and General Manager of National Geographic Channel
The Real World: IMC Global Trip Blog
Creator, Moderator and Blogger
Developed, moderated and recorded experiences and learnings during this 23-day trip to India, China and Japan as part of the Global Marketing Perspectives Class (www.therealworldimc.com)
Cause Marketing Initiative
Co-Chair
Coordinated and presented to the board of directors a fully integrated marketing campaign aimed to increase awareness and fundraising for Shorefront, the North Shore's largest preserver and educator of African-American culture
Medill IMC Professional Speaker Series
Marketing Communications Committee Chair
Established set marketing/communications plan guidelines for the entire 2008-2009 speaker series and oversaw all messaging for internal and external stakeholders via flyers, website postings, email messages, and Facebook and LinkedIn postings
Medill IMC Student Advisory Council
Member
One of 11 students selected to serve as a liaison between the full-time student body and program administration
