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BEST BUY Summer 2009
Medill IMC Graduate Summer Resident
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Created a marketing and business development plan utilizing digital media platforms to combat dwindling weekly newspaper circulation
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Proposed new ad sales and business development models for manufacturers and advertisers to increase overall BBY revenue
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Utilized BBY consumer purchasing data (in-store and online) to determine efficient customer target segmentation and optimal ROI
MARRIOTT VACATION CLUB Fall 2009
IMC 498: Marketing Measurement
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Introduce a new MVC product to market by analyzing current customer data and increase strategic marketing effectiveness by creating multi-level dashboards
CISCO SYSTEMS Fall 2009
IMC 498: Entertainment Marketing
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Analyze Cisco set-top box (Scientific Atlanta) data in order determine how the company can either enhance current client offerings or create new revenue streams
GENERAL MILLS Spring 2009
IMC 462: Marketing Mix Analysis & Planning
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Evaluated online coupon redemption data for BettyCrocker.com, Pillsbury.com and DinnerMadeEasy.com and recommend more effective product and placement strategy moving forward
TELEVISA Spring 2009
MEDM 431: Media & Integrated Marketing
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Proposed an integrated marketing strategy for Televisa Deportes Network, the latest television network to be launched by Mexico's largest media corporation
LEARNING CURVE Spring 2009
IMC 498: Digital Marketing
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Created a digital multi-platform marketing strategy to introduce a new product to a targeted and sub-segmented parental audience
STARBUCKS Winter 2009
IMC 450: Marketing Finance
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Projected a three-year financial strategy based on current 2008-2009 financial statements, annual reports and researched information
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Class project was not sponsored by Starbucks
USA TODAY Fall 2008
IMC 452: Integrated Marketing
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Created a corporate marketing communications strategy aimed at enhancing current subscriber experience while geared to acquire new paying customers.
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Team won the 12-team competition (internal within Medill IMC)
PIXAR Fall 2008
IMC 455: Consumer Insight
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Researched consumer behavior surrounding the impact of competitive media outlets (video games, television, other films) on the success of Toy Story 3-D
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Class project was not sponsored by Pixar
