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PUBLIC BROADCASTING SERVICE,
Arlington,Virginia
Assistant Director, Brand Management & Promotion, PBS KIDS & PBS KIDS GO!
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Oversaw the $2.4 MM national paid marketing launches for animated series WordGirl (2007) and Martha Speaks (2008).
WordGirl marketing initiatives produced a 63 percent increase in viewers (kids 6-8) and 200 percent traffic increase to website. -
Implemented an online advertising and promotional campaign utilizing Google AdWords and social networking sites such as Facebook and Twitter to promote the daily launch of WordGirl (May 2008), which increased LPM ratings during the Memorial Day weekend.
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Evaluated quantitative and qualitative data (focus groups, ratings, online unique visitor measurements) to determine ROI for future programs
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Collaborated with internal departments and external agencies on the development and marketing strategy of the PBS KIDS GO! Broadband Service (launched September 2008).
